Increase Your Income and Boost Donor Loyalty with Donor-Centered Newsletter Stories

By Alan Sharpe (January 2005) E-book $9.99

Reap the long-term benefits of putting donors first in your donor newsletters.

Your donors read your donor newsletter to discover news about themselves. Like you, they read what interests them. They donate money to causes that interest them. They read about people that interest them. That’s why they support your organization—because you interest them. They read your donor newsletter to learn what kind of difference they are making in the world, through your organization.

This means the newsletters that generate the highest readership among donors and members and attract the most gifts are the ones that focus on the needs of donors and members and not on the organization.

A donor-centered newsletter inspires donors to act. It motivates them to give. And it encourages them to remain loyal. This doesn’t mean every story you write has to be about the donor. It simply means that you must make the donor the hero of every story possible. This Handbook tells you how.

Increase Your Income and Boost Donor Loyalty with Donor-Centered Newsletter Stories is the 15th Handbook in the Hands-On Fundraising Series, published by Andrew Spencer Publishing. It teaches you how to reap the long-term benefits of putting donors first in your donor newsletters.

Profit by putting your donors first

The Handbook is broken into eight sections. You’ll learn how to inspire your donors and members by:

Writing stories that show recent gifts hard at work
Describing recent successes
Inspiring readers with your vision for the future
Naming your villain
Dramatizing your work
Avoiding common mistakes
Describing your case for support in human terms
Putting donors into your milestones

Does your newsletter feature any of these fatal blunders?

news about back-office staff?
photos of wealthy (non-typical) donors presenting giant checks to your organization?
photos of people standing around (maybe holding wine glasses) at your fundraising event?
articles that only educate your donors?
stories about your methodology?
discussions of your mission statement?

Learn why these common mistakes annoy donors and decrease your chances of keeping them as long-term friends of your organization.

Peek inside the Handbook here

Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.

Product Details

Format: E-book in Adobe PDF format for immediate download
Pages: 11
Publisher: Andrew Spencer Publishing
Language: English
ISBN: 978-0-9784052-5-0
Dimensions: 8.5 x 11 inches
SKU: sharpe020